Case Study: The AA achieves a streamlined dealer network platform with Matrix Internet

The AA launches bespoke dealer portal with Matrix Internet

The AA, a major motoring association, faced the challenge of creating a new, fully bespoke online application to certify and connect used car dealers nationwide. They partnered with vendor Matrix Internet for website development and UX design to build a secure and intuitive platform that would reassure consumers and strengthen the AA's reputation for quality.

Matrix Internet designed and developed a streamlined portal featuring a multi-level admin dashboard, integrated analytics, and data export functionality. The solution provided dealers with a simple system for registration and invoicing while offering key insights through a KPI dashboard. This new service successfully removed uncertainty for used car buyers, strengthened the AA's brand trust, and created a sense of community within the Irish car dealership sector.

AA