Case Study: Society of St. Vincent de Paul boosts donations and engagement with Matrix Internet

Society of St. Vincent de Paul triples homepage engagement with Matrix Internet

Matrix Internet partnered with the Society of St. Vincent de Paul (SVP), Ireland's largest voluntary charitable organisation, to address the challenge of creating a new accessible website. SVP needed a platform to promote its work, maximize web traffic, strengthen its brand message, and encourage people to become donors or volunteers, all in time for its critical Christmas Annual Appeal period.

Matrix Internet delivered a mobile-first website with a streamlined user journey, focusing on key actions like 'Get help' and 'Donate'. The solution included features such as a simplified donation process using Gravity Forms, integrations with Microsoft Dynamics CRM and other third-party tools, and a flexible modular template system. The results were significant, including a 47% reduction in task completion time for requesting help, a six times lower bounce rate on the donate page, and a tripling of average homepage engagement time.

Society of St. Vincent de Paul