Case Study: Matt Britton boosts conversions with Matrix Internet's luxury flooring website and digital strategy

Matt Britton boosts conversions 13% with Matrix Internet

Matrix Internet partnered with Matt Britton, one of Ireland's leading luxury flooring providers, to develop a new eCommerce website and digital marketing strategy. The challenge was to enhance the company's online presence, streamline the customer ordering process, and position the brand as Ireland's premier floor specialist.

The solution from Matrix Internet included a high-end website featuring interactive tools like a Rug Builder and an augmented reality Floor Visualiser, integrated with the client's ERP system. This was supported by a comprehensive digital marketing campaign. The results were significant, with Matrix Internet delivering a 30% increase in new users and a 13% boost in overall conversions within the first quarter post-launch.

Matt Britton