Case Study: IE Domain Registry achieves a seamless .ie registration experience with Matrix Internet

IE Domain Registry rebuilds its website with Matrix Internet, supporting 250,000+ .ie registrations

The IE Domain Registry, the official manager of Ireland's .ie country code domain, needed to rebuild its website to simplify and streamline the domain registration process for Irish businesses. They commissioned Matrix Internet to create a platform that would provide a frictionless user experience for companies of all digital skill levels.

Matrix Internet delivered a solution featuring a minimalist graphic design and an intuitive user flow, which included a prominent search bar and autosuggestions for unavailable domains. The result was a significantly better user experience, making the domain lookup service easier to use and leaving businesses undaunted by the simple, accessible registration process. The new WordPress CMS also provided an easy-to-administer backend system.

IE Domain Registry