Case Study: Helen Turkington achieves a refined, high-converting eCommerce experience with Matrix Internet

Helen Turkington transforms a 4,000 sqft showroom brand into a seamless eCommerce experience with Matrix Internet

Matrix Internet partnered with Helen Turkington, a leading Irish interior design business, to address the challenge of an outdated eCommerce website. The old site did not reflect the high-end in-store experience and was seen as too exclusive, hindering the goal of creating a more approachable and consumer-focused online platform.

The solution was a redesigned WooCommerce WordPress website featuring a sleek UX/UI design, intuitive navigation, and an integrated 'Inspiration' content section. Matrix Internet delivered a seamless user journey that balanced elegant visuals with an informative tone. This resulted in a modern digital home that replicated the premium brand experience, leading to increased conversions and sales, alongside a future-proofed site easily managed by the client's team.

Helen Turkington