Case Study: Foxford Woollen Mills achieves a premium eCommerce experience with Matrix Internet

Foxford Woollen Mills boosts global eCommerce with Matrix Internet's new WordPress and WooCommerce site

Foxford Woollen Mills, a historic Irish lifestyle brand, needed to transform its limited and inconsistent e-commerce website into an inspiring, user-centric platform that replicated its warm in-store experience. They engaged vendor Matrix Internet to develop a new solution, migrating from Shopify to a custom WordPress and WooCommerce platform.

Matrix Internet implemented a comprehensive redesign guided by design-thinking methodology. The solution included a mobile-first, bespoke design that balanced the brand's artisanal heritage with modern e-commerce functionality, full EPOS and DPD delivery integrations, and a streamlined user journey. The result was an agile, on-brand website that elevated the customer experience and positioned Foxford for increased domestic and international sales.

Foxford Woollen Mills