Case Study: Craft Central boosts craft beer eCommerce with Matrix Internet

Craft Central showcases 600 beers online with Matrix Internet

Craft Central, a top independent craft beer specialist in Ireland, sought to become the industry leader by complementing their in-store expertise with a new online platform. Their challenge was to build an eCommerce site that catered to both hardcore beer fans and casual shoppers. Matrix Internet was engaged to develop a solution using the Shopify CMS to address this.

Matrix Internet implemented a new Shopify-based site with intuitive search, specific filters, and an engaging user experience designed to mirror the in-store expertise. The solution led to increased conversions and sales through improved messaging and a seamless UX. The future-proofed website positioned Craft Central as Ireland's leading beer experts and successfully set them up for international growth.

Craft Central