Case Study: Avoca boosts revenue and conversions with Matrix Internet UX and web development

Avoca boosts revenue 17% with Matrix Internet

Avoca, a prestigious Irish retail and lifestyle brand, faced the challenge of optimizing its stagnant eCommerce website to improve conversion rates while preserving its heritage brand identity. They engaged vendor Matrix Internet for web development and UX/UI design services to achieve these goals.

Matrix Internet implemented a comprehensive solution that included extensive user experience research, a full restructuring of the site's sitemap, and a vastly improved user interface. The solution successfully balanced eCommerce functionality with engaging brochure-style content. As a result, Matrix Internet helped Avoca achieve a 17% increase in revenue and an 8% reduction in cart abandonment rates compared to the same quarter the previous year.

Avoca