Case Study: Stockholm University achieves privacy-first, customizable web analytics with Matomo

Stockholm University improves analytics across 150 websites with Matomo

Stockholm University, a prominent educational institution, needed a web analytics solution that ensured GDPR compliance and user privacy while offering high customizability for its 200 users across various departments. Their previous platform, Google Analytics, could not adequately meet these stringent privacy requirements or provide the level of customization needed for their distinct academic environment.

The university implemented Matomo's analytics platform. This solution provided the necessary privacy-respecting features and deep customizability, enabling the creation of tailored reports and the use of advanced features like heatmaps and session recordings. Matomo delivered valuable insights that informed design decisions and clearly demonstrated the value of new site features, transforming how the university tracks user behavior and makes data-driven decisions.

Stockholm University