Case Study: MHP/Team SI achieves accurate, compliant analytics with Matomo

MHP/Team SI replaces Google Analytics with Matomo for 100% unsampled web analytics

MHP/Team SI, a full-service marketing agency, faced significant challenges using Google Analytics for their clients, including data sampling that reduced accuracy and privacy compliance concerns, especially for their healthcare clients. They also wanted to avoid the complex migration to Google Analytics 4. This led them to seek a new analytics solution from the vendor Matomo.

By implementing Matomo's analytics platform, the agency gained access to 100% accurate, unsampled data and a solution designed for robust privacy compliance with regulations like GDPR and HIPAA. Matomo provided a user-friendly and intuitive alternative to GA4. As a result, MHP/Team SI can now deliver precise, data-backed insights to their clients and confidently assure them their data is protected, turning the solution into a new business opportunity.

MHP/Team SI