Case Study: MetaLocator achieves flexible, privacy-first analytics and major cost savings with Matomo

MetaLocator - Customer Case Study

MetaLocator, the marketing platform from Fatica Consulting, needed an analytics solution that could keep pace with its growing data demands, strict privacy requirements, and need for deep customization. After outgrowing its in-house analytics tool, the team looked for a platform with 100% data ownership, no data limits, and strong API and source-code access.

Matomo provided the flexibility, privacy, and open-source extensibility MetaLocator needed, including API integration and custom plugin support. By building a custom data layer and exporting normalized data to a warehouse for BI and reporting, MetaLocator improved its analytics workflow, saved about $150K per year, and gained a scalable solution that helped it better serve clients and stand out from competitors.

MetaLocator

Michael Fatica

Chief Executive Office