Case Study: CRO:NYX Digital improves campaign tracking accuracy with Matomo

CRO:NYX Digital uncovers 9.8% more users with Matomo

CRO:NYX Digital, a global marketing agency, faced a significant challenge when Google Analytics failed to capture accurate data from their advertising campaigns on the Brave browser, which blocks third-party cookies. This resulted in incomplete data and an unclear picture of their campaign performance, prompting their search for a new analytics solution from vendor Matomo.

By implementing the Matomo analytics platform, which uses first-party cookies by default, the agency solved its tracking issues. The results were substantial; Matomo captured nearly 71,000 visitors during a campaign where Google Analytics recorded only about 600, a discrepancy of over 11,700%. This accurate data from Matomo provided clear insights into visitor behavior and demographics, enabling CRO:NYX Digital to make better data-driven decisions for their clients.

CRO:NYX Digital