Case Study: Climeworks achieves cookieless, privacy-first analytics with Matomo

Climeworks reduces website carbon footprint by 22% with Matomo

Climeworks, a company specializing in carbon dioxide removal, needed to replace Google Analytics with a privacy-focused web analytics solution. Their goal was to eliminate tracking cookies and third-party data sharing to uphold their ethical values and meet GDPR obligations, all while maintaining accurate data analysis. They chose to implement the Matomo analytics platform.

Matomo provided a cookieless, on-premise tracking solution that anonymized all user data. This allowed Climeworks to remove cookie consent banners, improving user experience and ensuring data accuracy. The changes also reduced their website's carbon footprint by 22%. The transition was straightforward and resulted in positive feedback from customers, with no downside to their data quality.

Climeworks