Case Study: Barn2 Plugins achieves accurate, reliable web analytics with Matomo

Barn2 Plugins replaces 50% error GA4 data with Matomo

Barn2 Plugins, a creator of WordPress and WooCommerce plugins, faced significant challenges with unreliable and inaccurate data from Google Analytics 4 (GA4). This made it impossible for them to trust their analytics for informed decision-making, leading to frustration and inefficiency. They needed a trustworthy and accurate web analytics solution, which led them to the vendor Matomo.

By switching to Matomo, Barn2 Plugins gained access to accurate, granular data and advanced features like Heatmaps and A/B Testing. This allowed them to finally answer long-standing questions about website design and user experience, leading to better decision-making. The results included accurately tracking which blogs, initiatives, and referrals drive the most traffic and conversions, ultimately bringing in more customers and increasing revenue without additional investment.

Barn2 Plugins