Case Study: 7Assets balances privacy and advanced analytics with Matomo

7Assets reduces legal overhead with Matomo

7Assets, a Germany-based fintech company, needed a web analytics platform that offered advanced features without compromising user privacy. Their previous solutions, Google Analytics and Plausible, presented a challenge; one was too invasive and created legal overhead, while the other lacked the necessary depth of features for detailed analysis.

By switching to Matomo Cloud, 7Assets gained a privacy-friendly solution that provided full control over data collection and robust features like Session Recordings. This allowed them to customize tracking, reduce legal overhead, and gain deeper insights into user behavior across their website and platform, ultimately improving their decision-making and user experience.

7Assets