Case Study: The Yomiuri Shimbun Group achieves faster data-driven growth with Matillion

The Yomiuri Shimbun Group - Customer Case Study

The Yomiuri Shimbun Group was working with siloed data across divisions, with information locked in individual systems and not systematically updated or shared. That limited productivity, slowed decision-making, and hurt customer experience. The company turned to Matillion to help build a data infrastructure that could bring its information together.

With Matillion, The Yomiuri Shimbun Group built a manageable and cost-effective data platform with more than 100 pipelines pulling, organizing, and transforming data from over 30 sources each day. The build was completed within the four-month deadline, and the group is now using data across the organization to support strategic goals. Better data also helped deliver an increase of several hundred million JPY in digital ad sales, with the company on track to double digital ad sales in 2023.

The Yomiuri Shimbun Group

Yusuke Sugisaki

Digital Marketing Lead