Case Study: Knak centralizes and refreshes marketing data in minutes with Matillion Data Loader

Knak drives 521% revenue growth insights with Matillion

Knak, a computer software company, faced a challenge managing its skyrocketing growth and the resulting increase in data volume. Having outgrown analytics in Excel, the company lacked the internal resources to centralize its data in the cloud and needed a low-maintenance, plug-and-play solution to relieve strain on its IT team.

Knak implemented Matillion Data Loader to automate the process of moving and updating data from sources like Marketo, Salesforce, Google Analytics, and MySQL into Snowflake. The solution from Matillion provided a fast way to centralize data, sped up time to insight, and enabled the creation of a key marketing dashboard. This gave leadership near-real-time analytics to understand customer behavior, track sales conversions, and swiftly adjust advertising to market trends, ultimately supporting the company's 521 percent revenue growth.

Knak