Case Study: Knak achieves centralized, near-real-time KPI visibility with Matillion Data Loader

How Matillion Data Loader helps Knak shed light on business critical KPIs

Knak, a codeless marketing platform founded in 2014 that grew revenue 521% in three years, was struggling with data locked in silos across Marketo, Salesforce, Google Analytics and MySQL and could no longer run analytics in Excel. Knak needed a low‑maintenance, plug‑and‑play cloud solution with minimal IT overhead, so they engaged Matillion and adopted Matillion Data Loader.

Matillion used Matillion Data Loader to automate code‑free pipelines into Snowflake, requiring no IT provisioning and offering unlimited usage, self‑adapting schemas, and browser‑based setup. The result: near‑real‑time KPIs and operationalized marketing dashboards, faster time‑to‑insight, self‑serve data access for business users, reduced IT burden, and improved campaign and resource optimization for Knak.

Knak

Pierce Ujjainwalla

Chief Executive Officer