Case Study: Fitness & Lifestyle Group achieves 12x faster data loads and near-real-time personalization with Matillion

Creating a data wellness strategy that positively impacts people’s lives

Fitness & Lifestyle Group (FLG), an Australia-based health and wellness leader with 10 brands, 470+ locations and over 725,000 members, needed to consolidate disparate data from organic growth and acquisitions and replace a slow SQL Server data warehouse. To modernize and speed up analytics and marketing automation, FLG implemented Matillion ETL for Snowflake as part of its cloud data warehouse strategy.

Using Snowflake as the CDW and Matillion ETL for Snowflake to ingest and transform data from many cloud and legacy sources, Matillion enabled FLG to build a performant, resilient data lake and streamline reporting. The result: a 100MB load-and-transform job dropped from about one hour to under five minutes, near-instant dashboard updates, personalized customer follow-ups in seconds instead of days, and all reports driven by Matillion-transformed data—delivering faster insights and improved sales and marketing outcomes.

Fitness & Lifestyle Group

Adam Skinner

CTO