Case Study: CLIQ improves advertising funnel visibility with Matillion

CLIQ - Customer Case Study

CLIQ needed a more efficient way to monitor and optimize its digital activities in the competitive online advertising market. The company wanted a real-time dashboard that could bring together data from multiple sources with different levels of granularity, metrics, and time zones.

CLIQ’s BI team used Matillion to collect data from its tracking systems and multiple DSPs, with processing completed every 15 minutes and aggregation done hourly. The refreshed Tableau dashboard gave the digital marketing team a holistic view of the advertising funnel, including banner clicks, DSP advertising costs, leads, and opt-ins, while hourly graphs with reference bands helped identify unusual trends or issues quickly.

CLIQ