Case Study: Asana achieves 8x more business reviews with Matik

Asana Uses Matik to Scale Consistency & Deliver 8x More Business Reviews to Customers

Asana, the project management platform with more than 139,000 paying customers, needed a more scalable way to create data-driven customer content for its sales and customer success teams. Before using Matik, the team spent hours manually pulling data from disparate sources and building business reviews and other customer-facing presentations from scratch, while also lacking consistency across regions.

Asana implemented Matik to automate its most common data-driven deliverables, including business review presentations and one-pagers, using about 15 templates built by its insights team. With Matik, Asana increased the number of business reviews created by 8x, achieved 100% adoption from its global customer success team, saved about 2 hours per business review and 1.25 hours per one-pager, and reduced creation time by roughly 1,700 hours per month.

Asana

Nick Mangum

Head of Insights