Case Study: Zapier triples content creation and cuts maintenance to near zero with Matik

How Zapier Tripled Content Created and Cut Maintenance to Near Zero with Matik

Zapier, the AI orchestration platform, needed a faster way for its sales and customer success teams to create personalized Account Review decks. Their internal solution worked for a single, mostly static template, but as use cases and personalization demands grew, maintenance became time-consuming, troubleshooting took a couple of hours each week, and onboarding new templates was slow and repetitive.

Zapier chose Matik to automate personalized, data-driven content generation and integrate more easily with its data sources. Matik was implemented in 12 business days, cut maintenance to almost zero, reduced new-template onboarding from a week or two to about a day, and expanded Zapier from 2 automated templates to 7. With Matik, Zapier also increased customer touchpoints and automated personalized recommendations, enabling reps to deliver a more consultative customer story.

Zapier

Sara Bonanno

Revenue Operations