Case Study: Winery Company achieves revenue-maximizing wine pricing with Mather Economics

Winery Company - Customer Case Study

Mather Economics worked with Winery Company, a winery in Paso Robles, CA, to estimate how sensitive demand was to pricing across its wine portfolio. Using sales data from Wine Direct, the customer needed a clearer view of how price changes affected sales so it could identify the best pricing strategy for each wine SKU.

Mather Economics built econometric demand models for each SKU to estimate the relationship between price and quantity sold while controlling for other factors. The results were exported to a dashboard that showed expected case sales and revenue at different price points, helping the winery identify revenue-maximizing prices and make more informed pricing decisions.