Case Study: a winery in Washington State boosts wine club retention and revenue with Mather Economics

Winery Company - Customer Case Study

Mather Economics worked with Winery Company, a winery in Washington State, USA, to improve wine club member retention, increase sales, and make better marketing decisions. The company wanted to understand churn and test whether more targeted outreach could improve results versus its business-as-usual approach.

Mather Economics analyzed two years of sales and member data, used a panel-based logistic regression to predict churn, and segmented members into control, email, and phone call groups. The phone call and email strategies outperformed the business-as-usual approach, with an average stop rate of 3.16% combined; Mather Economics estimated that 10 members were saved, representing $3,208 in yearly revenue saved.