Case Study: U.S. Publisher boosts circulation revenue with Mather Economics' Market Based Pricing

U.S. Publisher - Customer Case Study

Mather Economics worked with U.S. Publisher, a midsized U.S. publisher that needed to increase circulation revenue while minimizing subscriber loss. The company was looking for a targeted subscription pricing approach to improve financial performance without significantly hurting renewal volume.

Mather Economics used Market Based Pricing analysis to estimate each subscriber’s price sensitivity and recommend account-level price increases at renewal. The campaign was monitored weekly with control groups and performance reporting, and it delivered an 8.7% increase in circulation revenue over nine months while limiting the rise in subscriber stops to just 1.38 percentage points.