Case Study: U.S. Publisher improves home delivery revenue forecasting with Mather Economics

U.S. Publisher - Customer Case Study

Mather Economics worked with U.S. Publisher to improve budget forecasting for home delivery circulation revenue for 2016. The publisher needed a way to accurately predict revenue and then update those forecasts as actual performance came in over time.

Mather Economics used historical subscription data in its Circulation Budget Forecasting approach to estimate attrition, start frequency, retention, price sensitivity, and seasonality, then refreshed the forecast weekly with actual results. Through the first five months of 2016, Mather Economics was within 0.05% of actual revenue, and by July 2016 the updated forecast showed total yearly revenue projected to be 2.02% higher than originally estimated.