Case Study: a subscription based movie ticketing service provider increases movie attendance by 100% with Mather Economics

Subscription Based Movie Ticketing Service Provider - Customer Case Study

Mather Economics worked with a subscription based movie ticketing service provider and a leading movie theater chain to act as a neutral third party. The challenge was to match data from the two companies and determine the incremental attendance and revenue generated by the membership program.

Mather Economics matched customer files from the theater chain’s loyalty program and the subscription service’s membership list, then analyzed attendance before and after membership using both direct comparisons and an econometric model. Mather Economics found that membership in the movie theater subscription service increased attendance by roughly 100%, and the firm delivered separate reports to protect each company’s confidential information while sharing the overall results.