Case Study: a Southeast-based regional bank reduces churn risk with Mather Economics

Southeast-Based Regional Bank - Customer Case Study

Mather Economics worked with a Southeast-Based Regional Bank that needed better ways to identify customers with similar characteristics for predictive analytics, retention campaigns, and cross-sell opportunities. The bank’s challenge was to reduce churn and improve the effectiveness of its marketing and customer relationship efforts.

Mather Economics built several econometric models to predict churn risk, propensity to purchase, and customer segmentation, then tested and refined targeted campaigns before fully implementing them. Performance reporting and campaign measurement showed the efforts were on track, with expected results including a 10% reduction in churn and validated ROI from the initiatives.