Case Study: a small North American publisher boosts known users and subscriptions with Mather Economics

Small North American Publisher - Customer Case Study

Mather Economics worked with a small North American publisher that wanted to grow known users and build a stronger subscription funnel. The publisher needed a way to increase engagement and capture more reader data, and Mather provided guidance on registration wall best practices along with monitoring and dashboard reporting through Listener™.

Mather Economics helped implement a registration wall that prompted readers on their second article attempt, first offering a 30-day free trial in exchange for a valid email address, then later changing the offer to one additional article. Over 12 months, monthly active digital-only subscribers grew by 60% and known users increased more than fivefold; the average registration rate was 3.14%, and average monthly conversions increased by 199%.