Case Study: a small North American publisher grows known users and subscriptions with Mather Economics

North American U.S. Publisher grows monthly active subscribers 60% with Mather Economics

A small North American U.S. Publisher sought to grow its base of known users and develop its subscription funnel. The vendor, Mather Economics, provided advisory services, using its Listener™ platform to help the publisher achieve this objective by implementing a registration wall.

Mather Economics advised on best practices for the registration wall, which was triggered after a reader's second article view and initially offered a free trial. The vendor monitored data and provided dashboard reporting. As a result of this solution, within 12 months the publisher increased its monthly active digital-only subscribers by 60% and grew its known users more than fivefold, with average monthly conversions rising by 199%.