Case Study: a medium-sized US publisher boosts customer retention with Mather Economics

Medium-sized US Publisher - Customer Case Study

Mather Economics worked with a medium-sized US publisher that wanted to move away from time-based mass-marketing campaigns and instead use customer-level targeting to improve engagement and customer retention. The publisher was looking for a better way to reach readers with more relevant messaging and convert more of them into subscribers.

Mather Economics created customized digital engagement scores, segments, and customer profiles based on what each person read online, then used those insights to power themed newsletter campaigns and subscription offers. The team also built a cart-abandonment list for users who started but did not finish the checkout process. The targeted approach increased open rates from 15% to nearly 57%, and conversions were expected to improve as results continued to be measured.