Case Study: Major League Sports Team boosts ticket sales with Mather Economics

Major League Sports Company - Customer Case Study

Major League Sports Team worked with Mather Economics to increase season and single-ticket sales by creating a first-party data partnership with the local media company. Mather Economics served as the impartial data analytics provider and implementer, using its Listener™ data platform to help identify and activate overlapping audiences across channels.

Mather Economics merged audience data from the team and the Columbus Dispatch, built demographic and engagement-based profiles, and identified lookalike prospects in both the newspaper database and online user profiles. The effort produced 42K top-prospect subscribers for direct mail, email, and personalized offers, plus nearly 100K online top prospects for digital advertising, with first-party audiences delivering up to 20% higher click-through rates than non-targeted campaigns.