Case Study: a leading quick service restaurant improves marketing spend allocation with Mather Economics

Leading Quick Service Restaurant - Customer Case Study

Mather Economics worked with a leading quick service restaurant to measure how effective its marketing efforts were across channels and to support future marketing spend decisions. The company wanted a clearer view of which media investments were driving sales and how those efforts translated into value.

Mather Economics developed econometric models to estimate incremental sales lift from TV, radio, outdoor, in-store, sponsorship, and digital marketing, then compared the resulting operating margins to marketing costs to calculate ROMI. The analysis showed the incremental lift from each channel, helped guide the client’s budget allocation across channels, and also revealed other factors influencing sales per unit.