Case Study: Le Monde boosts subscriber engagement and profitability with Mather Economics

Le Monde boosts game engagement 10% with Mather Economics

Le Monde, France's leading newspaper, faced the challenge of strengthening reader retention and understanding how different subscription perks impacted long-term subscriber loyalty and profitability for its 640,000+ subscribers. To address this, they partnered with Mather Economics to develop a consistent mathematical model to evaluate all subscriber benefits and estimate their incremental impact on subscriber lifetime value.

Mather Economics applied Survival Analysis to Le Monde's historical data to identify which benefits had the greatest influence on retention. This data-driven approach allowed Le Monde to launch several strategic initiatives, including optimizing its subscription offers page and deploying targeted email campaigns. As a result of working with Mather, a campaign promoting games to specific subscribers led to a 10% increase in active subscribers, a 3% rise in activity rate, and a 10-point boost in game completion rates, demonstrating a significant improvement in engagement and subscriber value.

Le Monde