Case Study: a large US publisher achieves 152% revenue growth with Mather Economics

Large US Publisher - Customer Case Study

Mather Economics worked with a large US publisher that needed to improve acquisition campaign response rates without reducing revenue. The publisher had response rates below 1% for both lapsed and prospective subscribers, which was creating negative ROI on average.

Mather Economics designed an acquisition and re-acquisition analysis test that compared a current one-size-fits-all offer approach against targeted offers based on subscriber frequency ranges. The targeted campaign significantly improved results for lapsed subscribers, increasing revenue by $13,845 and boosting ROI per order from ($4) to $34, while prospects saw only modest gains and largely unchanged response rates.