Case Study: a large U.S. publisher improves newsroom resource allocation with Mather Economics

Large U.S Publisher - Customer Case Study

Mather Economics worked with a large U.S. publisher that wanted to better allocate newsroom resources, keep editorial teams informed about audience and advertising performance, and improve article publication scheduling. The company used Mather’s Content Economics approach to understand how content was performing across the article, author, and content levels.

Mather Economics implemented key performance indicators including page views, ad revenue, path to conversion, time per page, and scroll depth, along with core audience engagement scoring to track progress over time. As a result, the publisher now uses the tool to keep the newsroom aligned with monetization and engagement goals, though the case study does not provide specific numerical impact.