Case Study: International Hospitality Company optimizes marketing spend with Mather Economics

International Hospitality Company - Customer Case Study

Mather Economics worked with International Hospitality Company, a hospitality business looking to find the most profitable way to allocate marketing spend across channels based on the net increase in revenue from additional rooms sold. The engagement used econometric modeling to understand how marketing efforts translated into room nights and revenue.

Mather Economics developed an econometric model of incremental room nights by channel, incorporating customer satisfaction, competitive positioning, and brand value. The analysis quantified the relationship between rooms sold through different channels and REVPAR, helping the client estimate net incremental revenue from additional marketing spend and use those insights to reallocate marketing spend more effectively across channels.