Case Study: Global Online Real Estate Company achieves incremental digital advertising revenue with Mather Economics

Global Online Real Estate Company - Customer Case Study

Mather helped Global Online Real Estate Company improve digital advertising pricing in a highly competitive market. The company wanted to increase revenue without losing market share, and Mather’s analytics and pricing strategy services were used to find that balance.

Mather built an econometric model of price elasticity by advertiser segment using historical contract data, along with local real estate market, advertiser, sales channel, and product information. Based on those findings, Mather recommended pricing adjustments that the client implemented, resulting in incremental revenue with minimal customer volume loss.