Case Study: Global Automotive Business achieves optimized pricing strategy for online remarketing with Mather Economics

Global Automotive Business boosts remarketing pricing with Mather Economics

Mather Economics was engaged by a global automotive business to develop a pricing strategy for its new online automobile remarketing platform. The client, a leading automobile auction company, was launching online services and faced the challenge of exploring alternative revenue models to maximize its profits over time.

To address this, Mather Economics performed a detailed customer segmentation analysis based on auction activity and customer attributes. They developed an overall pricing strategy that incorporated product bundling and two-part pricing alternatives, allowing customers to self-select into segments based on their valuation of the services. This approach provided the client with a strategic framework to maximize profitability for its new digital exchange.

Global Automotive Business