Case Study: Large US Magazine achieves 31% renewal revenue increase with Mather Economics

Dynamic Pricing leads to a 31% Renewal Revenue Increase

Mather Economics worked with a large US magazine with more than 3 million subscribers and a massive international audience. The client wanted to increase customer lifetime value by finding the best renewal prices for one-year, two-year, and three-year subscription offers.

Mather Economics used its Market Based Pricing methodology, supported by a churn model to identify renewal propensity and set pricing. The approach led to a 31% increase in renewal revenue, with incremental revenue rising significantly even as response rates gradually declined.