Case Study: a cell phone service provider boosts retention and customer lifetime value with Mather Economics

Cell Phone Service Provider - Customer Case Study

Mather worked with Cell Phone Service Provider to improve customer acquisition and retention marketing by creating a clearer view of customer lifetime value. The company needed a way to estimate which customers were most valuable over time and which were at risk of churning.

Mather developed a customer lifetime value model using historical transaction, operating, billing, and demographic data to forecast retention over a three-year horizon and estimate expected operating margins by customer. The solution produced CLV scores and churn risk indicators that helped the client evaluate loyalty program returns, proactively reach at-risk customers, and update the model weekly within its internal data warehouse.