Case Study: American Sports Association achieves personalized membership marketing with Mather Economics

American Sports Association - Customer Case Study

Mather Economics worked with American Sports Association, which wanted a better understanding of its membership base to find opportunities for growth and efficiency. The association needed to move beyond a one-size-fits-all approach and identify the pain points and behaviors driving member value.

Mather Economics performed stakeholder interviews and collaborated with the client’s data team to develop customer segmentation, customer lifetime value scoring, survival analysis, and revenue forecasting. The result was a personalized marketing and engagement strategy supported by dynamic dashboards and custom implementation lists, helping American Sports Association improve retention efforts and reduce costs through more targeted actions.