Case Study: a large U.S. publisher increases audience revenue by 40% with Mather Economics

a large U.S. publisher boosts yield 40% with Mather Economics

The customer, a large U.S. publisher with worldwide influence, needed to increase audience revenue without increasing customer churn. They partnered with Mather Economics to understand price elasticity across their customer base and improve the yield from their annual price increases.

Mather Economics implemented a solution using econometric modeling and A/B testing to predict price sensitivity. Their approach validated that factors like customer tenure and digital engagement significantly impact price elasticity. Applying these insights to their pricing process improved the publisher's yield by 40%, representing approximately $8 million in additional annual revenue.