Case Study: Primo Toys achieves 20% cost reduction and 25% faster assembly with Materialise's Additive Manufacturing

20% Cost Reduction for Primo Toys with Additive Manufacturing

Primo Toys, maker of the Cubetto Playset, faced the challenge of fulfilling a Kickstarter-backed short series run (about 650 sets) while needing a low-volume production method that allowed design tweaks during manufacture. To meet this need they partnered with Materialise and adopted Additive Manufacturing (3D printing) as the production route to avoid expensive tooling and enable rapid iteration.

Materialise’s Design and Engineering team re-engineered functional features of the Cubetto Robot and directional blocks for production using Additive Manufacturing, speeding assembly and lowering costs. After the changes Primo Toys cut assembly time by about 25% to under half an hour and reduced part costs by around 20% (with further savings from fewer parts and faster assembly), while benefiting from faster time-to-market and the ability to refine the product during production.

Primo Toys

Ben Callicott

Head of Product