Case Study: a leading british multinational CPG company achieves accurate demand forecasting during COVID-19 with Mate Labs

Leading British Multinational CPG Company - Customer Case Study

Mate Labs partnered with a leading British multinational CPG company that produces health, hygiene, and home products. The customer's challenge was achieving accurate demand forecasting for its supply chain during the COVID-19 pandemic. Factors like rapid consumer behavior shifts, channel closures, and market uncertainty rendered their existing tools ineffective, leading to highly inaccurate forecasts.

Mate Labs used its AI-driven AutoML platform, Mateverse, to perform a hyper-accurate, granular demand forecast. The solution incorporated dynamic real-time data, such as outbreak impacts and consumer sentiment, to model various scenarios. This approach delivered an accuracy jump of over 36% during COVID-19, saving the customer approximately $15 million USD in inventory and lost opportunity costs.