Case Study: Cyderes strengthens its cybersecurity brand with Matchstic

CYDERES boosts media placements 8,111% with Matchstic

The cybersecurity firm Cyderes faced a fractured brand identity following an acquisition and leadership change, which did not reflect their capabilities as a global managed detection and response provider. To become radically relevant, they partnered with the brand agency Matchstic for a comprehensive visual identity and brand system transformation.

Matchstic developed a visual identity grounded in the strategic rally cry "Be Everyday Ready," featuring a modular wordmark and a dynamic system of bitmap dots to symbolize threat detection. They provided brand guidelines, workshops, and launch support. This rebrand resulted in an 8,111% increase in media placements, earning 158.4 million views with 100% positive sentiment across major outlets.

CYDERES