Case Study: Bon Secours Mercy Health strengthens employer branding with Matchstic

Bon Secours Mercy Health launches employer brand with Matchstic for 2025

Matchstic helped Bon Secours Mercy Health address the challenge of marketing healthcare careers in a competitive talent market. The Catholic not-for-profit health system needed to discover and communicate what makes a career there special to attract and retain associates who understand the industry.

The solution involved developing a comprehensive employer brand, including an Associate Value Proposition and a visual identity centered on a stained glass motif. Matchstic created a warm yet challenging verbal identity that extended the consumer brand promise. The new employer brand was exceptionally well received, generating significant internal excitement and deeply reflecting the organization's value proposition, as confirmed by the Chief Marketing Officer.

Bon Secours Mercy Health