Case Study: What If Syndicate achieves 10X social ad spend ROAS with Matchnode

What If Syndicate achieves 10X social ad spend return with Matchnode

What If Syndicate, a growing restaurant group, faced the significant challenge of driving brand awareness and demand during the COVID-19 pandemic. With indoor dining severely limited, they needed to pivot to takeout but were concerned about proving ROI on a new paid social media marketing effort. Matchnode stepped in to help, initially waiving its fees in recognition of the industry's dire situation.

Matchnode implemented a paid social strategy, innovatively connecting the restaurant group's ad campaigns to its SevenRooms reservation and POS system. This allowed them to directly tie ad views to reservations, orders, and revenue. The solution was highly successful, achieving a 10x return on social ad spend. Furthermore, a new Dallas location was booked three months in advance and had gained 10,000 Instagram followers by its opening day.

What If Syndicate