Case Study: United Center achieves 4x ROI in four months with Matchnode

United Center achieves 4x ROI in four months with Matchnode

The United Center, a major entertainment venue, faced the challenge of opening a new digital sales channel for their premium seating suites, which had previously only been sold over the phone. Lacking in-house digital marketing expertise, they partnered with Matchnode to implement a paid ads program to reach new customers and enhance their online purchasing experience.

Matchnode implemented a strategy of creative and technical A/B testing, making key changes like rebranding the suites and optimizing ad targeting. This solution delivered significant results for the United Center, including a 4x return on investment within four months and finding that 57% of online purchases came from new buyers.

United Center