Case Study: Chicago Bulls achieve 215% revenue growth with Matchnode

Chicago Bulls increase ticket revenue 215% with Matchnode

The Chicago Bulls, a globally recognized NBA team, sought a specialized digital advertising partner to manage their paid social, search, and display campaigns. Their challenge was to find an expert agency, Matchnode, that provided full transparency, owned their data, and would act as a true extension of their internal marketing team to improve advertising ROI and ticket sales.

Matchnode implemented a highly responsive and transparent strategy, managing campaigns directly within the Bulls' accounts and fostering close communication via Slack and weekly calls. This partnership enabled real-time, strategic ad responses to game events. As a result, the Bulls achieved a 215% increase in revenue from digital advertising and a 72% improvement in year-over-year ROAS efficiency, leading them to recommend Matchnode to other sports organizations.

Chicago Bulls